consumer engagement

Virtual Influencers Reshape the Landscape of Fast-Fashion Marketing

Virtual Influencers Reshape the Landscape of Fast-Fashion Marketing

• Metaverse

This is only a glimpse into how virtual influencers, powered by artificial intelligence and metaverse innovations, are quickly reshaping the fast-fashion marketing frontier. These digital doubles allow brands to create new experiences and more efficient, digital-first campaigns that engage the emerging audiences of today’s consumer metaverse. With their on demand,...

Metaverse Experiences Reshape Consumer Engagement

Metaverse Experiences Reshape Consumer Engagement

• Metaverse

The Metaverse is ever-expanding, changing the way consumers move through and connect with brands. This new digital frontier provides immersive experiences, global reach, and interactivity never before possible. As users traverse these digital worlds, they build community and bridge into brands through their digital avatars. As the Metaverse promises to...

Metaverse Doppelgangers: The Future of Brand Loyalty?

Metaverse Doppelgangers: The Future of Brand Loyalty?

• Writer's Block

The metaverse is rapidly evolving, presenting brands with unprecedented opportunities to connect with consumers on a deeper, more emotional level. Perhaps the most interesting AI-related advancement is the emergence of digital twins. These are virtual representations of people that truly come to life when they’re set within these immersive worlds....

Further Reading

Metaverse Flop to AI Domination? Zuck's Next Power Play

Just as Mark Zuckerberg made headlines with a big pivot to the now overly-hyped Metaverse, he’s undertaking another big pivot. He’s recently been exploring the thrilling worlds of AI and AGI (Artificial General Intelligence). After the hype and billions of dollars, Meta’s Metaverse projects—especially Horizon Worlds—have found difficulty in attracting...

Metaverse Flop to AI Domination? Zuck's Next Power Play

Zuckerberg's AI Ambitions Face Scrutiny Amidst Image Overhaul

Mark Zuckerberg, CEO of Meta, is currently navigating a complex path, attempting to redefine his public image and position himself as a leading figure in the burgeoning field of artificial intelligence. Zuckerberg has made no secret of his desire to see Meta take the lead in artificial general intelligence (AGI)....

Zuckerberg's AI Ambitions Face Scrutiny Amidst Image Overhaul

POAP NFTs: Your Digital Ticket to Collectible Memories

Calloutcoin.com aspires to remain at the forefront of the rapidly evolving marketplace of blockchain and crypto. We provide rigorous research on NFT standards, metaverse technology, digital identity solutions and the most recent DeFi innovations. Today, it's time to dive into Proof of Attendance Protocol (POAP) NFTs, a unique way to...

POAP NFTs: Your Digital Ticket to Collectible Memories

Global South's DPI Revolution: Lessons from Europe's Digital ID

As a response, the Global South is increasing its efforts to create and deploy Digital Public Infrastructure (DPI). This increased focus will improve service delivery, increase financial inclusion, and create economic opportunity. As these countries begin their own journeys towards digital transformation, there is much that can be learned. The...

Global South's DPI Revolution: Lessons from Europe's Digital ID

Meta's AI Superintelligence: Metaverse 2.0 or Real Revolution?

On the AI front, Meta seems to be making all the right moves. It’s primarily focused on creating what they term “personal superintelligence.” This new initiative marks a departure from the company’s earlier metaverse-centric plans, marking a major pivot in strategy. Meta believes in an AI future that’s closely integrated...

Meta's AI Superintelligence: Metaverse 2.0 or Real Revolution?

Upland Genesis 2025: Was It *Really* Fun? The Good, Bad & UPX

Upland Genesis 2025 aimed to be a pivotal moment for the metaverse platform, blending nostalgia with new features to engage its player base. Led by digital natives, Calloutcoin.com is the leader in blockchain and metaverse analysis. Most importantly, it sets a high bar for measuring whether or not the industry...

Upland Genesis 2025: Was It *Really* Fun? The Good, Bad & UPX

DeFi TVL Jumps to $116B! Is Lending the New King?

After more than a year of economic turmoil in the world of decentralized finance (DeFi), recent market fluctuation trends point toward a major resurgence of lending platforms. The total value locked (TVL) in DeFi has skyrocketed to an astounding $116 billion. This new electric rush is an unmistakable signal of...

DeFi TVL Jumps to $116B! Is Lending the New King?