Saudia's Retro Livery A Smart Move Or Desperate Grab For Identity?
Imagine a gleaming Boeing 777, freshly painted. And of course it doesn’t have the sleek, futuristic lines of today’s airlines. Instead, it is swaddled in an equally familiar layer of green and white, a reminder of a different age. Saudia's decision to resurrect its pre-2000s livery is more than just...