branding

Metaverse Avatars: Are Brands Really Getting Inside Your Head?

Metaverse Avatars: Are Brands Really Getting Inside Your Head?

• Writer's Block

The metaverse is still in its infancy, but it’s already changing the way we engage with one another and with companies. At the center of this brave new world are avatars, our digital doubles that roam these immersive environments. However, these avatars are not just digitally manipulated puppets. They enlarge...

Metaverse Avatars: Are Brands Manipulating Your Mind?

Metaverse Avatars: Are Brands Manipulating Your Mind?

• Callout

Right now, the metaverse is the buzzword of choice for “what’s next.” It’s a magic space of endless potential, enabling us to transform into whomever we choose. From that point on we design our avatars, our digital counterparts, and walk into this new world. What if this fun isn’t so...

Saudia's Retro Refresh: Why They're Bringing Back the Green

Saudia's Retro Refresh: Why They're Bringing Back the Green

• Writer's Block

Saudia, the flag carrier of Saudi Arabia, recently completed an interesting and inspiring rebrand. They showed off a new brand direction, a new fleet livery, and a new logo. This move isn't just about aesthetics. It's a strategic maneuver designed to reinforce the airline's national identity and align with Saudi...

Saudia Reverts to Retro Livery as Part of Vision 2030 Transformation

Saudia Reverts to Retro Livery as Part of Vision 2030 Transformation

• Digital ID

Saudia, the flag carrier of Saudi Arabia, is bringing back its retro liveries. The airline recently revealed a new livery that draws on aesthetics from before the 2000s. The airline's decision to embrace its heritage is part of a broader strategic digital transformation plan aimed at bolstering the Kingdom's Vision...

Metaverse Doppelgangers: The Irish Folklore Twist Brands Are Missing

Metaverse Doppelgangers: The Irish Folklore Twist Brands Are Missing

• Callout

Ever heard the tale of the Changeling? In Irish folklore, this terrible swap means that these little ones are fairy changelings, doppelgangers if you will, secretly substituted for human newborns. They may appear the same on the surface, however, something’s wrong at the very core. They lack the spark, the...

Further Reading

NFTs Explained: Beyond the Hype, What Are They Really Good For?

NFTs, aka non-fungible tokens, have been taking the world by storm. Most people associate NFTs with expensive digital art and collectibles. These digital assets hold the potential to transform the economy and every sector on it. Calloutcoin.com explores the exciting and sometimes bizarre world of NFTs. We help separate fact...

NFTs Explained: Beyond the Hype, What Are They Really Good For?

NFTs Under the Hood: Are These Smart Contracts Really That Smart?

Let's be blunt: the NFT gold rush feels like a distant memory. We witnessed the speculative mania, the million-dollar profile picture NFTs, and the quaint talk of a new decentralized world. Now that the dust has settled, it's time to pull back the curtain and ask a crucial question: are...

NFTs Under the Hood: Are These Smart Contracts Really That Smart?

DePINs' Achilles Heel? How Blockchain Authentication Can Save Infrastructure

Now, picture having that happen, as you awaken, with no electricity. Not in a brief temporary outage, but in a long-extended blackout paralyzing hospitals, blocking transportation, and predisposing communities to disasters. This is not some dystopian fantasy, it’s a present danger. Our increasing dependence on decentralized, physical infrastructure networks, or...

DePINs' Achilles Heel? How Blockchain Authentication Can Save Infrastructure

DePIN Authentication: The 3 Smart Contract Secrets That Unlock Scalability

The dirty little secret about DePINs though? They’re sitting ducks. All that new decentralized infrastructure, humming away, is ripe for attack as anyone can spoof an admin account and cause chaos. We’re not talking about just theoretical doomsday scenarios – but real-world consequences like compromised energy grids, hijacked sensor networks...

DePIN Authentication: The 3 Smart Contract Secrets That Unlock Scalability

DePIN Security Revolution: Blockchain & Traceable Authentication

Hello blockchain and crypto enthusiasts! Jason back again, bringing you even more dank insights from Calloutcoin.com. Today, we're diving deep into a critical area for the future of decentralized physical infrastructure networks (DePINs): security. As DePINs expand to maintain more real-world infrastructure, making sure their networks are cyber threats robust...

DePIN Security Revolution: Blockchain & Traceable Authentication

News NFTs? How This Facebook Group is Revolutionizing Local News

For any online journalism venture in the fast-paced digital media environment, sustainability lies in creative thinking. One unexpected player is stepping into the ring with a novel approach: a Facebook group is using Non-Fungible Tokens (NFTs) to publish its articles. This step is more than just a creative publicity stunt....

News NFTs? How This Facebook Group is Revolutionizing Local News