WLF is taking notable steps in the stablecoin space with its USD1. It intends to disrupt incumbents by building out the transparency requirements of the law and providing an easy-to-navigate mobile application. Since its launch in March 2025, USD1 has seen 40-fold growth, recently surpassing a $2.2 billion market cap. The firm’s mission is to improve access to lay investors through its future mobile app. WLF co-founder Zak Folkman made these announcements at the Permissionless conference. The production occurred in Brooklyn, New York, on June 25, 2025. WLF’s aspirations are a strong indication of an aggressive push into decentralized finance (DeFi).
WLF has previously already raised $550 million by selling its governance token, WLFI. The Trump family has a strong financial interest in the venture. They purport to take 75% of the net revenues from WLFI token sales and 60% from core operations. To further demonstrate its intent to be transparent, WLF will issue monthly reserve statements.
USD1's Market Entry and Transparency Measures
WLF’s USD1 stablecoin is sure to follow suit as it seeks to position itself as one of the leaders in the developing global stablecoin market. The 2025 stablecoin market has seen unprecedented explosive growth, hitting all time high 2025 total stablecoin market capitalization.
To promote the long-term viability of USD1, WLF is taking steps to increase transparency. These measures include providing monthly reserve reports. The company is currently in the process of a stablecoin audit, or attestation report, to confirm its reserves.
A stablecoin audit, or attestation report, verifies that the issuer holds sufficient reserves (e.g., dollars or Treasuries) to back every issued token, ensuring its 1:1 peg to the dollar. - Blockchain Magazine
This audit will confirm that WLF holds sufficient reserves to back every issued USD1 token, ensuring its 1:1 peg to the dollar.
Mobile App and Accessibility for Lay Investors
With WLF’s soon-to-be-launched mobile app, they hope to help lay investors access the traditionally exclusive world of cryptocurrency. The app is meant to make it easier to purchase USD1, transact SALE-CREDITS, and manage USD1 in the future. By offering an easy-to-navigate platform, WLF aims to introduce traditional investors and a wider global audience to the potential of the cryptocurrency world.
The mobile app is expected to include educational resources and tools to help new investors understand the basics of cryptocurrency and stablecoins. To further drive adoption of USD1, WLF agrees that improving accessibility should be a priority.
That’s part of a larger push within the cryptocurrency movement to make digital assets more accessible to everyday users.
Regulatory Landscape and Market Competition
As the regulatory landscape for stablecoins is rapidly changing, the current U.S. Senate’s GENIUS Act provides a federal framework for the issuance of dollar-pegged stablecoins. The GENIUS Act would create regulatory frameworks for stablecoins, but there are still issues with inadequate anti-money laundering safeguards.
WLF enters a market dominated by major players like Tether (USDT, $155 billion market cap) and Circle’s USDC ($61.5 billion market cap). Creating the ecosystem that would embrace a new stablecoin is difficult.
These concerns are amplified by WLF’s rapid revenue generation (hundreds of millions from WLFI sales) and the Trump family’s substantial financial stake. - Blockchain Magazine
As Kevin Lehtiniitty of Borderless.xyz explained, it’s challenging to create a new stablecoin in an already-developed ecosystem.
