Social trading and investment platform eToro, which is based in Israel, just took a major step. They shared how enabling UAE PASS integration would help make the onboarding process easier for their customers in the United Arab Emirates. This latest strategic move is designed to eliminate friction points, make the experience more secure and ultimately, more convenient for UAE-based investors.
The integration of UAE PASS will allow new eToro users in the UAE to register on the platform using their UAE PASS application. This removes a great deal of manual document upload and verification steps.
UAE PASS is the UAE’s digital identity solution for all citizens and residents. It provides registered users with access to government, semi-government and private sector organizations’ solutions via their websites and apps.
eToro 3 is using UAE PASS to expedite identity verification. It does this by pulling verified Proof of Identity (POI) and Proof of Address (POA) data directly from the government’s digital identity system. This not only speeds up the registration process but creates an additional layer of security and trust.
This launch marks a further step in eToro’s broader localization campaign in the UAE. This has included the opening of an office in Abu Dhabi as well as adding stocks from the Abu Dhabi Securities Exchange and Dubai Financial Market onto its platform. Etoro is committed to providing the most global, personal and safe experience to UAE investors. This commitment includes the broader Middle East and North Africa (MENA) region.
eToro’s mission is to open the global markets to the people of all shapes and sizes. Their mission is to make trading and investing intuitive and rewarding for everyone. UAE PASS deepens this dream by making resident access easier and more secure. Now, they can more easily come on board eToro’s platform and take part in global financial markets.
