Gen, the global company behind some of the most popular cyber safety brands, has something special in store! They want to buy MoneyLion, a state-of-the-art financial technology firm. The combined entity would have the opportunity to advance a holistic ecosystem for consumers, marrying digital safety with financial security.
The transaction is expected to close during the first half Gen’s fiscal year 2026. This aggressive timeline is contingent upon the successful fulfillment of all typical closing conditions. This initiative marks Gen’s bold entry into the financial services industry, enhancing its arsenal of cyber safety solutions.
Gen’s current portfolio of leading global cyber safety brands includes Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen’s acquisition of MoneyLion will allow MoneyLion to provide more holistic services to their customers.
"Gen has a family of consumer brands that’s dedicated to protecting people’s privacy, identity and financial assets so they can live their digital lives securely and without worry." - Gen CEO Vincent Pilette
In October, MoneyLion launched MoneyLion Checkout. This new marketplace provides consumers with the ability to efficiently search for, apply for, and transact on a wide array of financial products—from loans to credit cards to savings accounts. Gen’s future plans include bringing MoneyLion Checkout into their digital ecosystem, which will deliver users one-stop access to comprehensive financial solutions.
"By bringing MoneyLion into the Gen family, we’re not only helping people protect what they already have, we’re extending our capabilities to enable people to better manage and grow their financial wealth." - Gen CEO Vincent Pilette
This acquisition will enable MoneyLion to benefit from Gen’s existing global distribution network and well-recognized brand reputation.
"Joining Gen accelerates our vision by leveraging their global reach, trusted brands and powerful ecosystem." - MoneyLion co-founder and CEO Dee Choubey
